Adithya Kumar Meroju — Product Designer

Hello, I'm

Adithya
Kumar Meroju

Product Designer II · Bengaluru, India

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Intro

Product
Designer.

5 years crafting digital experiences at the intersection of empathy, data, and craft.

01 Process

Brainstorming
& Ideating.

Mapping journeys, sketching flows, turning vague problems into sharp design directions.

02 Process

Designing with
AI Tools.

Leveraging AI-powered tools to accelerate iteration and ship pixel-perfect prototypes faster.

03 Deliver

Bringing Ideas
to Life.

From wireframes to production — every pixel purposeful, every interaction intentional.

About Me

I turn complex
problems into elegant
experiences.

I'm Adithya — a Product Designer II with 5 years building end-to-end products from 0-to-1 across web and mobile, for both D2C and B2B. I combine user research, data, and rapid prototyping to ship work that measurably improves conversion, retention, and adoption.

I build scalable design systems and AI-augmented workflows that raise both speed and quality — including first-of-their-kind interactive experiences and self-built AI tooling. Currently designing at ACKO, Bengaluru.

Behance LinkedIn Resume Email

Selected Work

Case
Studies

Case Studies

Enterprise · Web

ACKO Website Design

Designing ACKO's Enterprise business website — the face of a ₹1000+ Cr business

Insurance · Automotive

ACKO Drive Service Center

212% conversion uplift · from Fake Door test to scaled V1

Enterprise · B2B

ACKO Enterprise Employer Portal

90+ entities · design system built from scratch

Pet Tech · Mobile App

Pet Buddy

Pet adoption app case study · end-to-end UX design

Capabilities

What I bring
to the table.

Design

0-to-1 Product Design UX/UI Interaction & Motion Design Design Systems Component Libraries Information Architecture Wireframing & Prototyping Responsive Web & Mobile Data-Driven Design

Research & Strategy

User Research Usability Testing Service Blueprinting Journey Mapping A/B Testing Design Thinking Conversion Rate Optimization

AI & Tools

AI-Augmented Design Cursor Claude Codex GitHub Figma & Figma Make FigJam & Miro Adobe XD Illustrator & Photoshop After Effects

Career

Where I've
been building.

Aug 2023 – Present

Bengaluru

0 to 1 Design Systems B2B Growth AI-Augmented

Led 0-to-1 design of ACKO Drive Service Center — validated demand with a Fake Door test (17% CTR), MVP lifted visit-to-lead conversion from 33% to 55%, V1 delivered a 212% uplift in serviceable-user conversion and 82% booking success.
Redesigned ADSC 2.0 and templatized into a reusable component system — rapidly launched 900+ city-level SEO pages, lifting ACKO Drive into Google's top-10 rankings.
Revamped Used Car Valuation journey — raised CTR from 11% to 16%, grew inspection bookings 31%, drove 61% MoM growth in procurements; optimized the inspection form to lift completion from 59% to 72%.
Designed ACKO's first-of-its-kind 3D interactive storefront (acko.com/enterprise) across 5 product categories — secured alignment from Design leadership, VP of Product, and PMs.
Built the ACKO Employer Portal and its design system from scratch — V1 and endorsement flows adopted by 90+ entities and 70+ partner groups.
Designed and built Ultron, an internal generative-AI social-media visual generator — adopted by the marketing team and being scaled company-wide.
Embedded AI tools (Cursor, Claude, Codex, Figma Make) into the design workflow; at Ackathon 2026, independently designed and coded a fully working product end-to-end without a developer.

Feb – Jul 2023

Hyderabad

SaaS B2B Dashboards No-Code

Reimagined the Call Log interface for Banter (cloud-based business communication), adding contextual call details to elevate usability.
Redesigned the GoRummy B2B management platform with new modules and dashboards, amplifying insights and operational efficiency.
Enhanced Uncode, a no-code app builder — systemised iconography, designed new modules and form UI, created product logos and branded assets.

Jul 2021 – Jan 2023

Hyderabad

User Research Usability Testing

Facilitated user research and usability testing with frontline agents to identify workflow bottlenecks in internal tools.
Collaborated with client stakeholders and engineers to prioritise usability improvements, yielding a 6% productivity uplift.

Jul 2021 – Nov 2023

Hyderabad

0 to 1 Branding Mobile

Co-founded a sports app, leading UX design, branding, and digital content creation to build early traction; operated for 1.6 years before transferring ownership.

Approach

How I turn ideas
into experiences.

Discover &
Research

User interviews and competitive audits to map pain points — synthesised with research notes and AI-assisted thematic analysis.

Brainstorm &
Ideate

Whiteboard and FigJam sessions to explore directions fast, using AI to stress-test concepts before converging.

Design &
Prototype

Rapid Figma prototyping with rich interactions — Cursor and Figma Make accelerate iteration and stakeholder-ready demos.

Test &
Validate

Usability testing with real users; sessions reviewed and summarised with AI to surface friction and validate decisions faster.

Ship &
Iterate

Launch, measure impact, and refine — analytics plus AI-assisted reviews keep improving long after handoff.

I turn complex
problems into elegant
experiences.